Augmented Reality (AR)

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June 20, 2025

Augmented reality is already changing your world — here’s how 👇

The concept of augmented reality (AR) is not merely a buzzword; it signifies a paradigm shift in the manner in which we experience information, spaces and even ourselves.

It is likely that the reader has previously encountered AR technology, albeit unconsciously. The application of Snapchat filters is also a topic of interest. This is known as AR. The subject of Pokémon Go is also discussed. Additionally, AR is a notable component in this field. The application developed by IKEA is designed to visualise how furniture would be integrated into a given living room environment. As previously hypothesised: AR.

However, it should be noted that these are merely superficial applications. The true potential of augmented reality is gradually manifesting across various industries, thereby redefining the manner in which we engage in professional activities, acquire knowledge, and establish interpersonal connections.

The integration of augmented reality (AR) into various facets of our daily lives is becoming increasingly evident, ranging from guided maintenance procedures in industrial settings to immersive training programmes in educational institutions.

As technology becomes more intuitive and wearable, augmented reality (AR) will transition from being a novelty to a necessity, subtly enhancing our perception of the world, one layer at a time.


What is augmented reality? 🥽

The contemporary world is characterised by a symbiotic relationship between the physical and digital realms. The interaction between these domains has become increasingly intricate, with the digital layer playing a pivotal role in mediating our interactions with the physical world. Augmented reality (AR) is the technology that brings these layers to life.

In its most fundamental aspect, augmented reality (AR) involves the overlay of digital content on a physical environment in real time. The advent of modern technology has rendered it possible for humans to see and interact with things that are not physically present, whether such interaction is initiated through a telephone, a tablet or smart glasses.

The technology in question has been demonstrated to encompass a wide variety of applications, ranging from the provision of helpful information to the interaction with interactive 3D objects. In contradistinction to virtual reality, which generates an entirely separate space, augmented reality enhances the space in which we are already situated.

This can be conceptualised as the integration of a digital layer into reality, thereby creating a dynamic interactive environment. Advances in hardware have led to significant improvements in the functionality of augmented reality (AR), rendering it more efficient, intelligent, and useful on a daily basis.


The technology behind it 🧑‍💻

AR works by combining a few key components:

  • Sensors to understand the environment (GPS, cameras, depth sensors);
  • Software to process what’s seen and determine what to add;
  • Displays to show the digital layer (screens, lenses, projections).

The result is seamless integration between what’s real and what’s digital, with increasingly intelligent interactions.

Looking ahead 🔮

The evolution of augmented reality is an ongoing process. In the contemporary era, a considerable proportion of experiences are subject to limitations imposed by hardware, battery life, and design constraints. However, these barriers are being dismantled at an accelerating rate. In the coming years, augmented reality (AR) will no longer be perceived as a supplementary technology; rather, it will become an integral part of our daily lives, becoming a default layer through which we experience and interact with the world.

As this new layer of reality is being built, it is important to recognise that the challenge will not be confined to the technological sphere. The objective is to design experiences that are meaningful, respectful and useful. The notion that augmented reality represents the future is a fallacy. This phenomenon is already evident, and its severity is increasing.