A digital sticker book for the World Cup
Diário de Notícias da Madeira, ColecionAR collection, 2026
With DN Madeira, FootAR turned every World Cup match into a collectable digital card, opened from QR codes in the newspaper.
- Client
- Diário de Notícias da Madeira
- Sector
- Media
- Year
- 2026
- FootAR technology
- ColecionAR, Live 3D Match Tracker, Progressive web app
Context
Diário de Notícias da Madeira is the island's daily newspaper and FootAR's media partner for major tournaments.
Challenge
Turn a month-long tournament into a daily habit for readers, in print and online, without app downloads or sign-up barriers.
Solution
FootAR Match Passport 2026 (wc26.footar.co): a free web sticker book of 104 match cards with live results, rarity tiers and links to 3D goal replays.
Outcome
Ran for the full tournament and was featured in DN's own coverage.